Disclosing your AdSense data.
Hey, it’s your AdSense account; you can share the data with anyone, right? No! Under the Google terms and conditions, you must treat your AdSense data such as clicks, click-through rates, and other statistics as confidential information. You may not divulge them to anybody without prior written consent from Google. Some publishers, unaware of this rule, take screenshots of their AdSense accounts to show proof of their earnings to others. If you want to discuss your online income with someone, take care not to reveal actual statistical data from your AdSense account.
Notwistanding this part of your agreement with Google, you may disclose the gross payments you receive from them as a result of your use of the AdSense program. That will allow you to fulfill your tax reporting obligations.
Using AdSense on an unfinished website.
AdSense must be placed only in completed and launched websites; that is, sites that don’t have incomplete pages, blank pages, “under construction” signs, links that don’t work or pages that don’t load. If this is your first time to use AdSense, you must add enough textual content to your site for the Google team to evaluate; otherwise, your application to join the program might be denied.
If you are still building your website, hold off on the advertising. A new, unfinished site is unlikely to attract lots of visitors (and hence, clicks) anyway. Be patient; focus on developing your website to the best of your ability. In fact, you may want to keep your site ad-free for some time even after its launching. Some publishers do this to allow their websites to “age” a little, build reputation and draw traffic.
Running similar ad networks on your website.
You may not place AdSense ads on a website or web page that displays other ads that look similar to AdSense ads. This is necessary so that Google can protect the integrity of the AdSense and AdWords programs, and the interest of their advertisers. If you want to serve other advertisements, make sure that they look different from Google’s. Visitors must be able to clearly distinguish the Google ads from the non-Google ones. If your visitors cannot tell that those ads are being served by different ad networks, you need the remedy the situation. Google suggests you change color schemes if the ad formats are similar. If nothing else works, you may need to stop serving the other third-party advertisements and stick with just AdSense.