A forced to be reckoned with, Taylor Swift has built an empire! From sold-out concerts, chart topping albums and how she treats her fans, Taylor is the center of her brand and I can tell you “it’s not going out of style.” The year 1989 ring a bell? Not only was it one of Taylor’s most successful albums to date but it’s the year of her birthday. Branding at it’s finest. Regardless of whether or not you’re a fan of Taylor Swift, there’s a lot you can learn from her! As a blogger, brand, business owner and all around person. Below I’ve listed a few business lessons you can learn from watching Taylor Swift.
Maintain an active and engaged presence:
It’s not enough just to be seen or “make noise.” You need to make sure what you’re saying is of value and substance to your audience. Despite being on tour and having a million and one obligations, Taylor makes it a point to communicate and reach out to her fans. Whether it’s a quick 140 character tweet or a lengthy letter to a fan letting them know about her Mother’s battle with cancer, she engages in a deep and meaningful way with her audience. Swift’s audience also knows when to expect a new album from her which helps to keep them engaged and anticipating her newest release. There’s no fan too big or small in her eyes. How can you do this? As a blogger you need to constantly create quality content that your ideal reader will appreciate. Remember the golden rule: Content is king. It’s what keeps readers coming back to your site again and again.
You’re never off the clock:
Think about it: Taylor Swift’s actions are watched by millions of people. If she sneezes, you’ll hear about it. What she’s wearing…you’ll know exactly where it’s from. Who she’s dating is “public knowledge” as well! Remember that moment with Kanye West took the microphone from Taylor some odd years ago? What do you remember most about that situation? The fact that in the midst of an awful situation, Taylor handled herself with grace and excellence. Everything she said was appropriate. Just like T Swift, as a blogger, you’re never off the cock. Your actions are always being watched. Whether it’s being judged on the quality of your post of messages you’ve posted to social media, make sure you present yourself in a respectable manner. Once you put something on the internet, you it will live there forever. No take backs. Whether you’re deal thing with a mean comment from someone or the most supportive comment in the world, always handle every situation with grace and poise.
Think outside of the box:
Taylor Swift constantly thinks outside of the box and finds cleaver new ways to reinvent herself. Whether it’s her outfit, music video or album title, Taylor amazers her audience again and again. As a blogger you must do the same! Take a post or topic and look at it differently. That’s how some of the most amazing ideas are born. Break the mold. Experiment and take risks. If everyone is writing about how important content is, it’s okay to do the same, but instead try writing things like helping people create amazing content, the different styles of content or teaching others how to do a content audit. It’s all about putting your thinking cap on and venturing outside of the box.
Know who you are:
From the beginning Taylor Swift has stayed true to who she is. Never did she follow the crowd or try to change her self to please the masses. As a brand, blogger and business owner establish who you are and what you stand for. Whether it’s creating your brand’s identity or formatting your posting style, stay true to you. when people visit your blog or decide to list your help on a project, what they really want it you and the experience you’ve created! At the end of the day you are one of the main instrumental things that makes your brand, company, or blog unique and I think T Swift said it best, “You never go out of style.”Network. Network.
Networking is essential to the success of any brand or business. Remember the old saying, “There’s no “I” in team?” It applies here as well! Take the time to reach out to fellow bloggers and business owners. You can collaborate, guest, post, promote each other’s content, etc. Regardless, there’s no shortage of creative opportunities you can both benefit from. Put your thinking caps on and get started!What are some of your favorite lessons when it comes to business?
Mine: “Never let the odds keep you from doing what you know in your heart you were meant to do.” -H. Jackson Brown. JR.