Implementing SEO on your own is an option for those who don’t have the budget for it. But while this is possible, more often than not, doing SEO with no sufficient knowledge and background could lead to unexpected damages to your website. Simple SEO mistakes will not only pose drastic effects on your search engine ranking, but it may lead to your website’s “de-indexing”. When this happens, your traffic, which is the lifeblood of your website, is compromised.
Below is a list of the 10 most common SEO mistakes, that when committed, can get your website in trouble with search engines like Google. Avoid these common SEO mistakes and spare your website from being penalized by search engines.
Using The Wrong Keywords
Effective SEO starts with keyword research. By identifying the target keywords for your website, you are able to leverage it from your competitors. On the other hand, you could be off to a non starter if you choose the wrong or inappropriate keywords. You must identify through good research which keywords are most suitable for your website. Use only keywords that best describe your website and make sure these are keywords that your visitors are most likely to type in the search bar.
Not Using The Title Tag
Forgetting the title tag is a common mistake committed by SEO newbies. The failure to add a descriptive title tag for every page of your website means your failure to tell search engines what your pages are all about. Simply adding a title tag greatly improves the search engine ranking of a page, especially when the title tags are relevant to the page’s content.
Flash pleases the eyes but not the search engines. Google’s bots do not read flash when they scan your website. But if you desperately want to adorn your website with flash, you must also use HTML mark up. Google and other search engines are not too keen on flash so better yet, avoid using it.
Backlink spamming is a mistake that even the experienced webmasters commit. Link farms and mass exchange of random links are not favored by search engines. Google in particular ban websites that are link spamming. The acceptable practice of building link is to concentrate on getting quality, high PR, targeted links. And in process, try to accumulate links as natural as possible.
Gone are the days when pages could rank high on Google search result through keyword stuffing. Google’s capability has tremendously improved that it can distinguish contents that are stuffed with keywords and that don’t make sense. Do not stuff your content with keywords that have no relevance to your sentence. This will only lead to your website being penalized.
Too Dense Keyword
This used to be an effective old practice that don’t work today. The accepted practice now is to scatter your keywords throughout your content and keep the density below 5% to avoid being treated as spam. Use your keywords strategically such that it is naturally integrated in your content without having to compromise its comprehensibility.
Don’t even think about it. Using duplicate content on your website may lead to legal action from the original authors. Google and other search engines respect copyrights and incorporate it on their webmaster guidelines. Hence, the use of contents copied from other sources adversely affect your website’s SEO. Duplicate content is a way of getting your website sand boxed by Google, and as for your SEO campaign … you can forget about it.
Search engine robots crawl your website though external and internal links, which is why it is important that all your links and your navigation must be clean and unbroken. This way, you not only give your visitors the ability to easily find their way around your website, but the search engine bots as well.
Only Images For Headers
Your header is the first thing that search engine bots see. While using an image as your header improves the look of your website and allows easy branding, this could have an unpleasant impact on your website’s SEO. Search engine bots cannot read images so make sure you add H1 and H2 to your header. Don’t forget to use the “ALT” attribute to your images.
Using Unreliable Hosting
You will not find in other SEO mistake articles, but using an unreliable hosting can harm your SEO efforts. This is based from experience and knowledge. Using an unreliable server and hosting will kill your SEO campaign. Frequent downtime and loading slow hinder your visitors or search engine bots from accessing your website. What happens if Google crawls your website at the same time your server is down? It’s gonna be a DISASTER!
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