How can you get to the top of Google, Yahoo and Microsoft’s Bing? This in many ways is the ‘holy grail’ of most webmasters. By occupying the top positions in the most popular search engines, for the most popular keywords, a constant flux of visitors are passing through your Adsense site.
This is the ultimate position to be in for an Adsense Publisher, after that the potential to make serious money is all in your hands. Success is there for you to gain or squander depending on knowledge and skill.
The best way to get to the top is to apply some essential Adsense Search Engine Optimization (SEO) techniques. Firstly, you need to do some essential keyword research. You need to gather your general keywords that describes the theme of your site, the page specific keywords that describes the content of each page and some long-tail keyphrases to give your site some depth. With these keywords all pre-prepared you are in a position to do some Adsense SEO.
In this article we are going to concentrate mostly on the three most important elements relating to on-page SEO. In the grand scheme of Adsense SEO this is the essential middle part of the process while keyword research forms the foundation. With a good solid foundation in the form of good well researched keywords you are in a position to build a solid Adsense SEO campaign. On-page Adsense SEO involves using everything in your power to optimize your site for the search engines, whereas off-page SEO involves using methods outside your website to boost your rankings (articles writing, forums, blogs etc…).
From a search engine perspective the most important on-page SEO elements are:
- Full URL: This is the domain name, directory structure and file name
- Page Title: Found between the tags in the head section
- Heading Tag: and tags very important elements but often poorly used
- Body Text: Actual content of your website
- Meta Tags: These are placed in the tags. It is basically a short description of the page used for snippet creation by search engines and some directories
An important place to use the general keywords that describes your site is in the URL, most essentially the domain name. No matter what anyone says, Google and especially Yahoo give significant weight to domain names. It is prominent and states unequivocally what your site is about. Also, it clearly indicates that you’re quiet serious about it because you very likely had to pay for it. Domain names matter and it is worth investing in a good one if the ones that best describes your site isn’t available. But… if your Adsense site is niche, if you did some good keyword research, you shouldn’t have a problem ensuring that your Adsense SEO campaign gets off on the right foot.
However, if you can’t get your general keywords in the domain name make sure that the filename contains your most important keywords.
Next important is the page title. To ensure that the search engines, know what your page is about and to make sure it turns up in the relevant search queries, you have to make sure you deploy your keywords wisely in the page title. Search engines use the page title as a quick means of summarizing a page they also use it as a link for the results they generate for each site. A good Adsense SEO title needs to contain the best descriptive keywords, but it also needs to attract the attention of a potential visitor. Remember, page titles don’t have to be short, but ideally according to W3C (World Wide Web Consortium) it shouldn’t be more than 64 characters long (including spaces). So pay close attention to them making sure that the Adsense keywords used in your page title are also be present in the URL, heading and in your meta-tags.
After the page title the most important on-page element is the heading tag. This is one of the most important, yet underused elements on the page. The primary reason for this is because it doesn’t look good when used raw (without CSS styling). But search engines ‘see’ and tags. They recognize the keywords placed in them and they are given significant SEO weighting. Use heading tags to organize the look of the content on your website. You can use headers to create useful keyword rich titles within your pages and use it to describe the content of paragraphs of text. Breaking up the page this way helps with the visual look of your web page, giving your page enough white space and making it easier on the eye of your visitors.
These are the primary Adsense SEO factors to consider when putting together your website. You should also try to distribute you page specific keywords liberally throughout the pages of your site. Meta-tags are not given much relevance at all by the search engines so don’t spend too much time optimizing this aspect of your site.
Adsense SEO is crucial for success. Making sure you adhere to a few essential rules ensures that your website turns up on the most relevant search queries. There is however, a none SEO, but equally important reason to optimize you website with keywords. The better your on-page SEO, the better the quality of ads Google delivers to you. A good Adsense SEO campaign is a win, win situation. It may take time but is a process practiced by the most successful Adsense publishers and is well worth the effort.