There is one thing many business big and small can do to further increase their business and keep customers happy. While many companies and individuals do already do it, there are many that still don’t and that baffles me. From what I’ve seen it’s mainly due to them not knowing how powerful this technique can be, as once I explain it all to them many do end up applying this strategy and many do make it work for them. So what is this way you can help your business grow so much? Easy, by building your company a mailing list.
Mailing lists are nothing new. Many of the bigger more successful companies have been using them way before the internet was around by mailing people company and industry updates via mail. While this wasn’t always feasible for smaller companies, the arrival of email marketing has meant that any company can set up a mailing list regardless of size. Alls you need is a mailing list company that can provide you with some email marketing software. With this software you can send out instant updates to your customers with breaking news and new product launches.
There are many benefits of having mailing lists, but here are just a few:
They allow you to build relationships with customers. While it isn’t always possible to phone customers individually, email marketing allows you to write one email and send it out to a mass of people simultaneously Each email is automatically personalised with the customer’s name and any other details you want, so it shouldn’t just feel like a message that wasn’t intended for them. And as we know, communicating with customers keeps you on their mind.
Another way mailing lists can benefit your business is by keeping your customers up to date with your new products and services. If they’re purchased from you before, there’s a good chance they’ll purchase again. Show them products they may be interested in and you can make more sales.
These are just two of the many ways setting up a mailing list can help your business, so make sure you get started building your one today.