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Basic Principles of Mobile Marketing


As cell phones become more firmly entrenched in our everyday lives, their value as a marketing tool cannot be ignored. That being the case, ingenious mobile marketing strategies have been developed over the years making them increasingly more effective. If you’re looking to get into the game, you don’t have to do any guesswork. Observing the following basic principles of mobile marketing should help set you in the right direction:

Use business SMS services:

The first thing to understand about mobile marketing is how effective an SMS can be when done right. While you can reach a lot of potential customers through other modes, SMSs are one of the most personal mass marketing tools out there. By using a business SMS service, you can send thousands of SMSs at once via a bulk SMS gateway. This means that you can reach new clients in whatever region you target and reaching them on a device that they are sure to check. Beyond bulk SMS gateways, getting customers to subscribe to your mobile marketing notifications is always a good strategy as you’ll have a closer connection with them.

Time your messages:

While that personal aspect of mobile phones and the ability to reach individual subscribers is great, it can have a negative impact if abused. As such, it is always important to make sure that while you’re sending enough messages out, if you send too many or send them at inappropriate times, you’re only going to make the recipients resentful. Instead, do some research on when subscribers are likely to want to hear about the products or services you are offering. For instance, if you run a restaurant it’s not a bad idea to send messages out at mid-morning to try and draw in a prospective crowd to lunch. But if you’re running a gym, you probably don’t want to send messages when people are most likely hungry, as no one is most likely thinking about working out then.

Send relevant messages:

While you should always be letting people know about any special offers that you have going on via a helpful reminder-SMS, you should also make sure that you offer specific deals that are relevant to services that subscribers associate with your company and service. That said, mobile phone coupons can also be extremely effective for bringing in business, whether you’re offering general deals or more targeted ones to subscribers based on their demographics.

Optimize your website and create an app: Smartphone usage is currently growing and crossed the 50% mark in the UK and US in 2013. In consequence, it is important to make sure that your website is optimized for mobile devices so that people interested in getting information or even making purchases on your site through their devices don’t get frustrated. It’s also important that you consider creating an app that suits your company’s objectives.

The app is important as the website on its own won’t draw as many regular visitors, because accessing it is not as straightforward as when using an app. Moreover, with an app, you can have automated reminders and notifications that pop up on users’ phones. The above are just a few of the numerous strategies that you can employ for successful mobile marketing mainly through the use of a bulk sms gateway and business sms services.


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